Electric Power Assist Steering (EPAS) with Pull Drift Compensation

Pull-Drift Compensation is a software-based technology enabled by Ford’s shift to fuel-efficient
Electric Power Assist Steering (EPAS) systems.  The technology detects road conditions – such as a crowned road surface or crosswinds – and adjusts the EPAS steering system to help the driver compensate for pulling and drifting.  For drivers, Pull-Drift Compensation is designed to be unnoticeable as the system adjusts to help with pulling or drifting conditions.  Because EPAS uses an electric motor to provide steering assistance, its control can be precisely programmed to enable technologies such as Pull-Drift Compensation or Active Park Assist – a new option debuting on several 2010 Ford, Lincoln and Mercury vehicles – that help or take over steering.  Visit the Gresham Ford showroom for your own personal demonstration of EPAS.

Electric Power Assist Steering from Ford

Pull-Drift Compensation starts with EPAS technology, which replaces the traditional hydraulic-assist power steering pump with an electric motor.  This increases fuel economy because the electric motor operates only when steering assistance is required.  Sensors constantly measure steering wheel torque applied by the driver to maintain the vehicle’s path. Continuous adjustments are made as the system resets to adapt to changing road conditions or maneuvers, such as the vehicle turning a corner.  When the system detects a pulling or
drifting condition, such as a crowned road surface, it provides torque assistance to help make steering easier.
For drivers, this assistance is seamless and imperceptible.   EPAS technology can be fine tuned by engineers to fit the driving characteristics of varying products, whether it’s a luxury sedan or sporty compact SUV.

Today's vehicles offer immense technology and safety features.  Gresham Ford is proud to offer such a complete and wide ranging platform of vehicles that showcase the newest and most innovative technology available.

Ford Gives You Smart Steering

Gresham Ford is proud to offer a new technology that helps drivers lock into a lane by altering them to unwanted swerves.  Just imagine, its after midnight and you're on the last leg of a cross-county trip.  Eventually your coffee supply is going to run dry and that's where the Ford Lane Keeping System kicks in.

Gresham Ford Demonstrates Safety Technology Like the Lane Keeping System

Making its debut as an available option in the 2013 Fusion, the latest Ford technology tool is designed to keep drivers from drifting out side the lines of their lanes.  At speeds above 40 mph, the system uses a windshield mounted camera to watch for unwanted swaying in either direction.  If a swerve is detected, the system will deliver - depending on severity - one of three wake up calls: a vibration in the steering wheel, a gentle correction from power assisted steering or a combination of the two.  

With each new ignition cycle, the driver must turn the Lane Keeping System On by pressing the button (location will vary from vehicle to vehicle). The system is defaulted to the Off setting. The feature will turn itself On automatically when MyKey is detected.  Your Gresham Ford Sales Specialist can help demonstrate how the system functions and answer you specific questions. 

Driver Alert is designed to help prevent driver inattention. Like the Lane-Keeping System, Driver Alert uses the forward facing camera to detect lane markings on the road ahead. When the system detects that the driver’s alertness level has decreased below a threshold, the driver will receive a series of warnings —

both visual and audible — to help keep them alert. Warnings First — the driver will receive a visual warning in the instrument cluster (coffee cup) and a chime to alert them.  Second — if erratic driving continues, another warning will appear and remain displayed for a longer time.  Reset — all information is reset as soon as the driver stops and opens the door or turns off the engine.  Drivers do not necessarily have to be tired to lose concentration when driving; even simple tasks like changing a radio station can be distracting and the

consequences severe. This system will help them stay alert and attentive while driving.

Ford Commercial Trucks Dominate the NW Region

Ford F Series vs Dodge Ram

For the entire 2012 calendar year the Ford Commercial Truck lineup continues to be the undeniable leader in the Commercial Truck Market.  Based on industry figures through September of 2012 Ford captured 46.4 percent of industry sales.  Nowhere is this more evident that in the situation where Dodge Ram tries to take on the Ford F-Series Super Duty line of work trucks.  It is obvious that Ram has tried to develop a product that mirrors many of the key attributes of the Super Duty, but today's sophisticated truck customer also wants and needs a complete package of support services to keep vehicles "on-the-road" and generating revenue.  Ford has tackled this obstacle by offering plug ins for your laptop and space for a printer so that your truck can truly be mobile office.  Gresham Ford appreciates the need to stay on the road where you are generating income and can help facilitate your transition to a mobile office.

 Roadside assistance on every new Super Duty work truck is complimentary for 5 years or 60,000 miles.  This roadside assistance covers lock out service, running out of gas, changing a flat tire, all that fun stuff so now there is no need for AAA.  With over 600 Business Preferred Network Dealerships, Ford can offer customers a large and experienced dealer network.  With trained technicians and almost instant parts availability, Ford dealers can get vehicles back in service with minimal customer downtime.  Ford dealers understand the truck business and what it takes to support the commercial customer.  Ram fails to bring this hard-earned experience to the table.

Roadside Assistance is Complimentary for 5 years or 60,000 miles

For commercial customers, buying a Super Duty Pickup F-250/F-350/ F-450 is a big investment. The Ford Motor Company New Vehicle Limited Warranty and optional Ford Motor Company Extended Service Plans will help protect the value of their investment and reinforce their purchase decision.  Commercial customers choosing an F-Series Super Duty Pickup have access to qualified service technicians available beyond the standard 9-to-5 business day.

Gresham Ford Fleet is a Business Preferred Network Oregon Dealership

Ford Motor Company Ford Motor Company Business Preferred Network (BPN) certification is only provided to dealerships that satisfy a number of skills, knowledge and dedication.  Participating BPN dealerships are supported by a dedicated training curriculum for sales, parts and service and finance roles
These programs supporting BPN include Quality Fleet Care, Commercial Service Plus, National Fleet Parts Pricing, Ford Extended Service and Maintenance Plans for fleets and more.  FordParts.com for example, provides parts support 24/7 while featuring  national “Rapid Referral” and FedEx shipping.  Gresham Ford recognizes that you can't make money if your work truck in is the shop, so Gresham Ford Service gets you back on the road faster, where you belong.