Thursday, January 10, 2008

Ford brands at top of delightful listing

Ford Motor Co.-owned brands won or tied for first in six categories, more than any other automaker, in the 2007 Strategic Vision report on "most delightful" vehicles.
Strategic Vision, a San Diego, Calif.-based market research firm, uses a Customer Delight Index to rate the emotional response that auto buyers have to their vehicles, accounting for a wide range of attributes including style, performance and innovation.
AdvertisementThe segment winners by automaker were:
Ford Motor Co.: Mazda3 (small car); Volvo V50 Wagon (medium multifunction); Ford Expedition EL (large SUV); Lincoln MKX (tied for near-luxury SUV); Land Rover Range Rover Sport (luxury SUV); Ford F-250/350 (heavy-duty pickup).
General Motors Corp.: Chevrolet Monte Carlo (mid-specialty car); Saturn Outlook (medium crossover); GMC Sierra 1500 (tied for full-size pickup); Chevrolet Avalanche (tied for full-size pickup).
Volkswagen AG: Volkswagen Rabbit (small multifunction); Volkswagen Passat/Jetta (medium car); Audi A3 (luxury multifunction).
BMW AG: BMW 3-Series (near-luxury car); Mini Cooper (small specialty under $28,000); Mini Cooper Convertible (convertible under $30,000)
Daimler AG: Mercedes S-Class (luxury car); Mercedes SL (convertible over $30,000).
Toyota Motor Corp.: Toyota 4Runner (medium SUV); Lexus RX400H (tied for near-luxury SUV).
Honda Motor Co.: Honda Odyssey (minivan); Honda Ridgeline (compact pickup).
Chrysler LLC: Dodge Charger (larger car).
Hyundai Motor Co.: Hyundai Santa Fe (small SUV).
Porsche AG: Porsche 911 (small specialty over $28,000).