Wednesday, January 19, 2011

Gresham Ford announces the release of the Ford Electric Focus and Electric Transit Connect for Oregon and Washington

ONE Ford Electrification Strategy The ONE Ford strategy for vehicle electrification is wide‑ranging and includes: launching five electrified vehicles in the U.S. by 2012.  The electric Transit Connect and Electric Focus are just two models that will be introduced to Portland and Vancouver area in the next 18 months. 

     Introducing a variety of new technologies, such as Microsoft HohmTM, that will help future owners of Ford electric vehicles optimize the way they recharge their vehicle and manage their home’s energy use.  Creating a center of excellence for vehicle electrification where the company will design, engineer and produce key components for its next-generation hybrid-electric and 100 percent electric vehicles.  The Ford plan is to deliver a suite of electrified vehicles
to a variety of markets and build an overall plan that offers the widest possible range of technology solutions — instead of a single vehicle or technology — to improve fuel economy and lower CO 2 emissions for customers around the world.  Blazing new trails and anticipating buyers’ needs are nothing new for Ford.

That’s why an electric vehicle strategy is a key part of the ONE Ford philosophy.  Fuel efficiency, higher fuel costs and concerns about the environment have all affected purchase considerations.  Gresham Ford is committed to the all new Focus Electric Car.  Portland and Vancouver are perfect areas for this cutting edge technology.  Electric vehicles are the right solution to a variety of changing customer wants and needs.  Gresham Ford is just one of the Portland Oregon Ford dealers and wants to be your dealership of choice.

What’s Coming Next!


Today, some competitors are entering the market with one‑off vehicles. For instance, the 2011 Chevrolet Volt and Nissan LEAFTM are currently available. Soon, Mitsubishi will introduce its i-MiEV for 2012, and Toyota and Tesla are working on an electric version of the RAV4 for 2012 as well.

We have a much broader overall strategy that will bring to market a suite of vehicles that will offer a variety of electrified powertrains. On the commercial fleet side, it begins with the Transit Connect Electric. On the retail side, we will have the 100 percent electric Focus.

These vehicles represent the first steps in our electrification path moving forward.  Both vehicles bring new levels of technology to the market and will change the way customers interact with their vehicles. 

All-electric Vehicles — available on the 2012 Focus, this powertrain is all electric. Instead of a gasoline engine, this vehicle will feature an electric motor, charging port, high-voltage lithium ion battery and a regenerative braking system. The powertrain is targeted to go up to 100 miles on a single charge and is rechargeable using a 120- or 240-volt electrical outlet. Seeing as electricity is often cheaper than gasoline, it may be less costly to operate. It will also feature an easy to use, advanced power management system to assist drivers in planning trips and managing battery life.

Remember that Gresham Ford is a Family Operated Minority Ford Dealership that serves Oregon and Washington Ford owners.  Gresham Ford wants to be your Oregon Ford dealership of choice.  So if you are in search of a new electric focus or electric transit connect from an Oregon Ford Dealer, Gresham Ford wants to earn your business.  Please feel free to view our online inventory 24 hours.  Talk to you soon.