Blazing new trails and anticipating buyers’ needs are nothing new for Ford. The Gresham Ford Fleet Department has never been far behind. The Portland Vancouver area is known around the United States for being environmentally minded. That’s why an electric vehicle strategy is a key part of the ONE Ford philosophy. Fuel efficiency, higher fuel costs and concerns about the environment have all affected purchase considerations. Electric vehicles are the right solution to a variety of changing customer wants and needs. Electric Auto Association — eaaev.org The Electric Drive Transportation Association or (EDTA) can be reached via the web at electricdrive.org and is a wealth of information and answers to your practical electric vehicle and living questions. EV World — evworld.com is another fabulous reference for little things you can do today to reduce your carbon footprint and be a more responsible citizen of earth. Additional Resources and for updates on the
Ford electrification strategy, check out the Green section of What We’re Doing on thefordstory.com.
vehicle electrification is wide‑ranging and includes: Launching five electrified vehicles in the U.S. by 2012. These vehicles will be more cost effectively produced by utilizing platforms of vehicles that already exist like the focus and the Fiesta. Introducing a variety of new technologies, such as Microsoft HohmTM, that will help future owners of Ford electric vehicles optimize the way they
recharge their vehicle and manage their home’s energy use will prove to be insightful. Creating a center of excellence for vehicle electrification where the company will design, engineer and produce key components for its next-generation hybrid-electric and 100 percent electric vehicles. The Ford plan is to deliver a suite of electrified vehicles to a variety of markets and build an overall plan that offers the widest possible range of technology solutions — instead of a single vehicle or technology — to improve fuel economy and lower CO 2 emissions for customers around the world.
ONE Ford ELECTRIFICATION PLANS
To learn more about the Ford Electrification Plan, go to ford.com, click on the Technology tab and then click on the Electric Vehicles selection. The site has a wealth of information and videos that
will help you and your customers learn more about the types of electrified products coming to market.
The Ford suite of electrified powertrains will include: hybrid Electric Vehicles — currently available
on Escape, Fusion and Lincoln MKZ, gasoline hybrids combine an internal combustion engine with an electric motor for improved fuel economy and/or performance over a conventional gasoline engine. The battery electric systems on hybrids are “regenerative” — meaning they produce their own electric power to recharge the battery — and do not need to be plugged in.
operate. It will also feature an easy to use, advanced power management system to assist drivers in planning trips and managing battery life.